Any of three prior conditionsanticipation of future interaction, incentive value, or deviancecan boost our drive to reduce uncertainty. It is one of the only communication theories that specifically looks into the initial interaction between people prior to the actual communication. Uncertainty reduction theory offers axioms and derived theorems that describe communicative and noncommunicative causes and consequences of uncertainty. Uncertainty reduction theory essay 4674 words bartleby. The uncertainty reduction theory asserts that people have a need to reduce uncertainty about others by gaining information about them. Uncertainty reduction theory urt was originally developed to explain initial communication interactions between strangers. The theory is a huge part of each persons life and has a relation with a.
The theory was developed in order to explain how communication is used to reduce the level of uncertainty between people engaging in initial interactions. Uncertainty reduction theory in the 2000s comedy meet the. Calabrese 1975 whose research proposes that strangers gather information to increase predictability or explanation of each others behavior. Mathematical measures of the likelihood of an event being true include probability theory, capacity, fuzzy logic, possibility, and credibility, as well as uncertainty. A comparative study of uncertainty reduction theory in.
Grounded in uncertainty reduction theory, the present study analyzes the content of 50 privacy policies from wellknown commercial web sites with a view to identifying starting points for. Family commitment, role perceptions, social support, and mutual children in remarriage. Uncertainty reduction theory urt was originally created to explain the. This research tested a model that classifies change uncertainty into three interrelated types. Gudykunst and hammer generated a communicationbased theory to explain intercultural adaptation. For a more comprehensive look into uncertainty reduction theory its history, past research, and researchers, see mark v. Uncertainty, entitativity, and group identification. This can be explained by the statement that uncertainty factor defines the overall character of communication in such a case, and, considering the communication theories and practices, it. Central to its claim is the assumption that an individuals primary goal in initial communication is to increase predictability and decrease uncertainty of ones own behaviors and the behaviors of others 15.
The uncertainty reduction theory uses scientific methodology and deductive reasoning to reach conclusions. The model proffered in this paper extends the theory to account for uncertainty reduction during intercultural encounters. Uncertainty reduction theory of charles berger slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The uncertainty reduction theory, also known as initial interaction theory, developed in 1975 by charles berger and richard calabrese, is a communication theory from the postpositivist tradition. A formal theory of organizations in action article pdf available in american journal of sociology 1046. Uncertainty reduction theory focuses on how human communication is used to gain knowledge and create understanding. Axioms of uncertainty reduction theory open textbooks. Dec 24, 2019 based on the perspectives of uncertainty reduction theory urt, we theorize that the more uncertain information of a disaster tweet, the higher the entropy, which will lead to a lower retweet count. Uncertainty reduction theory is based on the central assumption that the primary concern of strangers upon initial interaction is to reduce uncertainty and increase predictability. A reconceptualization of uncertainty reduction theory. Predicted outcome value during initial interactions. Uncertainty, anxiety, and adaptation sciencedirect. It states that people need to reduce uncertainty about other individuals by gaining information about them. The current literature related to uncertainty reduction theory provides accurate insight in.
Uncertainty reduction theory iowa state university digital. Uncertainty reduction theory oregon state university. Building on the ecommerce literature, we identify seller uncertainty, description uncertainty, and. Study 1 was a field experiment n 114 in which the perceived entitativity of participants. Axioms of uncertainty reduction theory open textbooks for. It is one of the first frameworks to originate within the discipline, and it has spawned extensive ongoing scholarship on. Uncertainty reduction theory knobloch major reference. Pdf privacy statements as a means of uncertainty reduction. General assumptions of uncertainty reduction theory uncertainty reduction theory urt was. Uncertainty reduction theory rests on several basic assumptions. Specifically, this study investigated the prevalence of three interactive uncertainty reduction strategies i. Uncertainty can make people avoid a situation or behavior aversive state and cause cognitive stress.
To predict and explain as the ability of persons to predict which alternative or alternatives are likely to occur next decreases, uncertainty increases. Curbing shopping cart abandonment in c2c markets an. Given the high level of uncertainty present at the onset of the entry phase, as the amount of verbal communication between strangers increases, the level of uncertainty for each interactant in the. A practitioners guide to interpersonal communication theory. The uncertainty reduction theory is a basic element of interpersonal communication. Journals, collages, and even discussions can help students reflect on. The uncertainty reduction theory also known as initial interaction theory, developed in 1975 by charles berger and richard calabrese, is a communication theory from the postpositivist tradition. Uncertainty reduction theory in the 2000s comedy meet the p. Pdf intraorganizational interpersonal communication and. Understanding the uncertainty of disaster tweets and its. People feel uncertain in initial interpersonal communication. This part of uncertainty reduction theory demonstrates the positivistic approach berger and calabrese took. Start studying chapter 8 uncertainty reduction theory. A case study examining uncertainty reduction theory in.
I am not a communication student, but the article has switched on some insights within. A practitioners guide to interpersonal communication. This research examines the effect of buyers uncertainty perceptions on sca behaviour, and prescribes the ways to mitigate them. Charles bergers uncertainty reduction theory urt focuses on how a. Uncertainty reduction occurs primarily by questioning new acquaintances in an attempt to gather information about them. Urt is a seminal theory in the field of interpersonal communication for two reasons.
Furthermore, the frequency of uncertainty reduction strategies mediates the relationship between these variables and amount of selfdisclosure with potential online dating partners. Redmonds 2015 chapter in the iowa state university digital. Uncertainty theory is a branch of mathematics based on normality, monotonicity, selfduality, countable subadditivity, and product measure axioms. The main assumption is that uncertainty creates cognitive discomfort, which people will try to reduce. By leveraging the statistical and predictive analyses, we provide evidence supporting that entropy validly and reliably assesses the uncertainty.
Two studies examined the effects of selfuncertainty and ingroup entitativity on group identification. Uncertainty reduction theory thumbs down trae williams. Start studying 3 uncertainty reduction theory 8 axioms. Crosscultural test of uncertainty reduction theory. An extension of anxiety and uncertainty management aum theory. A model of uncertainty reduction theory was tested that was derived from berger and calabreses 1975 theory of initial interactions and recent extensions of the theory e. However, the correlation between theoretical and experimental data is often uncertain, since redox properties depend strongly on experimental conditions of electrochemical. Multivariate analysis of covariance was employed to examine the influence of attitude similarity similar vs. Handson experience with uncertainty reduction theory. Pdf applying uncertainty reduction theory urt as the research framework, this article test the inverse relationship between. Applying uncertainty reduction theory urt as the research framework, this article test the inverse relationship between intendedcommunication and subsequent intendeduncertainty reduction. Uncertainty reduction theory interpersonal communication. Yoon, taejin to test the crosscultural validity of uncertainty reduction theory, a study was conducted using students from south korea and the united states who were chosen to represent high and lowcontext cultures respectively.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. The uncertainty reduction theory was developed by charles chuck berger. To that end, the following is a list of recent scholarship examining uncertainty reduction theory. The existence of goods of many grades poses interesting and important problems for the theory of markets. Crosscultural test of uncertainty reduction theory human. That uncertainty and uncomforted feeling that you were consumed with was due the uncertainty reduction theory. On the one hand, the interaction of quality differences and uncertainty may explain important institutions of the labor market. The relationship among intercultural communication. Assumption 3the reduction of cognitive uncertainty and affective anxiety exert independent influences on adaptation. A reformulation of uncertainty reduction theory m sunnafrank human communication research 1, 333, 1986.
The approach advocates the methods of the natural sciences,with the goal of constructing general laws governing human interactions. Using uncertainty reduction theory, this study examined the effects of the similarity. This paper compares 3 theories examining the role of communication in producing and coping with subjective uncertainty. Uncertainty reduction theory communication studies.
Unlike social penetration theory, which tries to foreshadow the future of a relationship based off the predicted rewards and benefits. The relationship among intercultural communication apprehension, ethnocentrism, uncertainty reduction, and communication satisfaction during initial intercultural interaction. Uncertainty reduction theory has been used in recent years to study intercultural interaction, organizational socialization and interactions on social media. Over the years, uncertainty reduction theory has evolved to include.
A framework for the application of uncertainty reduction ucr. I feel that within my relationship with my two sisters all three types passive, active and interactive strategies to reduce uncertainty, about how each other feel and think. The effects of dynamic work environments on entrepreneurs. Based on the perspectives of uncertainty reduction theory urt, we theorize that the more uncertain information of a disaster tweet, the higher the entropy, which will lead to a lower retweet count. Uncertainty reduction theory urt places the role of communication into the central focus which. Journal of public relations research, 152, 181 198. Moreover, this study investigated whether these uncertainty reduction strategies increased the verbal statements of affection in cmc. Expansions on uncertainty reduction charles berger. Uncertainty reduction theory inserts hisher inserts grade inserts introduction according to the research statistics, up to 70% of people feel uncomfortable, if they have to communicate with a stranger. A comparative study of uncertainty reduction theory in high and lowcontext cultures. Uncertainty reduction theory urt seeks to explain how people think and behave during the initial stages of relationship development. Uncertainty reduction theory definition and examples.
Pdf understanding uncertainty reduction theory yusuf yuksel. Chapter 8 uncertainty reduction theory flashcards quizlet. Uncertainty reduction theory is an important interpersonal communication theory. Journal of applied communication research, 28, 193214. This study examined the scope of berger and calabreses 1975 uncertainty reduction theory of initial interaction. The uncertainty reduction theory knobloch, 1975, 2005 is one of the few psychological theories that are specifically researched in the initial interaction between individuals, particularly before communication begins. The critique of uncertainty reduction western cedar. A comparative study of uncertainty reduction theory in high. A relational approach to reducing uncertainty during a crisis.
Individual and cultural influences on uncertainty reduction. Uncertainty can make people avoid a situation or behavior. Uncertainty reduction theory project gutenberg self. Journal of applied communication research, 392, 214222. A model of uncertainty reduction in intercultural encounters. Shopping cart abandonment sca is the phenomenon whereby an online buyer places items into her virtual shopping cart but eventually chooses to abandon payment. Uncertainty exists whenever the number of possible alternative in a given situation is high and the likelihood of their occurrence is relatively equal. The uncertainty reduction theory is defined as people often feel uncertainty about others and are motivated to communicate to reduce that uncertainty berger c. Reducing uncertainty is particularly important in relationship development, so it is typical to find more uncertainty reduction behavior among. Pdf understanding uncertainty reduction theory yusuf. Some explorations in initial interaction and beyond. Two assumptions of the theory are empirically testable. Uncertainty could result in undesired effects or significant losses antunes and gonzalez, 2015.
Preference of social networking sites for uncertainty. Where berger went wrong trae williams no matter how close two people eventually become, they were, at some point in their lives, strangers. Uncertainty reduction theory, mobile technology, crisis communication, public relations. If you continue browsing the site, you agree to the use of cookies on this website. Uncertainty reduction theory is one of the major theories used to explain interpersonal communication between people of the same culture. The authors explore the theoretical implications of these findings for our understanding of uncertainty reduction, warranting, and selfdisclosure processes in. It is one of the first frameworks to originate within the discipline, and it has spawned extensive ongoing scholarship on uncertainty within dyadic domains. Information gained can then be used to predict the others behavior. Toward a developmental theory of interpersonal communication 1975. From uncertainty reduction theory, it was hypothesized that people would identify most strongly with their group if they felt selfconceptually uncertain and the group was highly entitative. Study 16 terms 3 uncertainty reduction theory 8 axioms. Hebbani and others published the intercultural hiring. It is one of the only communication theories that specifically looks into the initial interaction between people prior to the actual communication process.
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